SiNY 132: Ingenious Entrepreneurship

Instructor: Mark Oldman

Examine factors impacting entrepreneurship, including idea generation, writing a business plan, raising capital, developing products or services, the art of marketing and incorporating an entrepreneurial mindset into internships, coursework and future employment. An emphasis will be on media and marketing and leveraging the resources of a major city such as New York.

Units: 4 | Grading Basis: Letter or Credit/No Credit| Component: Seminar

*All courses are subject to change.